Phalanx MSE (Munich, DE 🇩🇪)

UX design and web design for an orthodontic patented innovation in collaboration with TWID Creative Studio.

An orthodontist from Germany has patented a new device for expanding the skeleton of the upper jaw. So he was looking for a team to develop an identity, website and video explainer to sell the invention to other orthodontists.

From the client there was an insight that orthodontists were tired of the usual medical descriptions and after a long working day would better perceive a spectacular visual demonstration of the product.

We divided the user interaction algorithm into interdependent steps: uploading a 3D model of the patient's jaw to the site; customization of the Phalanx device for individual needs; order and payment. Each step was gamified to some extent.

And the general visualization of the invention performs not only an aesthetic, but also a practical function. It became a video instruction''